Audi's EVs and RS cars will revive brand

[{"selector":"#anim-970b4f5b-6f83-4b17-aa25-896910a12491","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-070aa92b-8f94-4ada-9f52-b13ec5069f46","keyframes":{"transform":["translate3d(-116.88312%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-278976c6-ddd9-43e1-ae7b-f164af6573d0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8c0bf22-1642-4670-8f31-1f9583a10395","keyframes":{"transform":["translate3d(-102.02532%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

[{"selector":"#anim-2a721efe-c429-4ba2-8eb0-a31dda210a2c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf085950-0669-4319-87b0-4fdb8ca6c682","keyframes":{"transform":["translate3d(-102.02532%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c82d895a-101e-4f89-b00f-0be897d56400","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d74d483-d69c-457a-a4cb-1aa20f24b172","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Audi is late to the EV party, but it is now playing catch-up. The brand has launched a number of EVs in recent years, including the Q4 e-tron and the e-tron GT.

[{"selector":"#anim-3d0971f9-b5fc-4b2f-aa66-8d4bc3544451","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ccfb6792-b048-4a24-b69c-f039a440381e","keyframes":{"transform":["translate3d(-102.02532%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65bc1b9f-3e74-48f9-aa2f-11165d4c62cb","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d33e016-4417-4a88-81b3-3d39053cdee4","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Audi is also planning to launch a number of new RS models in the coming years. These EVs and RS cars are seen as key to Audi's revival plan.

[{"selector":"#anim-8ac61b48-a9cd-49b8-8fa1-93b580ce104d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be693be6-1ccb-4c97-b543-427ea5d830ca","keyframes":{"transform":["translate3d(-102.02532%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b972ef18-b866-4d36-8e62-76b4fcf7c857","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e765dcc8-e6d9-47b7-94b0-83cc00e96701","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] They will help Audi to attract new customers and boost sales. Audi is investing heavily in new technologies, such as autonomous driving and artificial intelligence.

[{"selector":"#anim-9b46e4cf-09bb-42b3-bae1-dded6a24db0e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02645d08-aa3c-4928-8798-60c1e119d0a4","keyframes":{"transform":["translate3d(-102.27849%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-611439d8-7f3a-45e0-a72a-6e9ccd361cc3","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-248fddfa-7c9a-4f80-bc9d-5aa304f2fdc4","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] If Audi can execute its strategy well, then EVs and RS cars could indeed help to revive the brand.

Here are some of the reasons why Audi believes that EVs and RS cars will revive the brand:

[{"selector":"#anim-861f7238-bcc9-4c4d-b669-612437cc6f7c","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77050cd3-e086-4294-a4b5-092235fc6dcb","keyframes":{"transform":["translate3d(-116.23376%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

[{"selector":"#anim-3c265461-010a-4286-ba7b-a7b3d8a19a4a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b4ca83d6-76c4-49b0-b8f2-19d1a8550821","keyframes":{"transform":["translate3d(-102.27849%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79eeb826-85b1-4071-8bf5-9dc14446bf0b","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e35722e5-7306-406b-9c77-2e33e8784d6c","keyframes":{"transform":["translate3d(-116.17161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] EVs are becoming increasingly popular, and Audi is well-positioned to capitalize on this trend.

[{"selector":"#anim-efd02378-8c5d-4193-bc40-ca3eb61ddac6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-648f12fd-3368-498c-85f3-a3febd059882","keyframes":{"transform":["translate3d(-102.27849%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f4ad7b0c-49ba-4c3e-bd73-5cfe16bdff64","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7babb04-e91c-44d4-976c-9498ad1f381c","keyframes":{"transform":["translate3d(-118.15181%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] RS cars offer a unique driving experience that is not available from other brands.

[{"selector":"#anim-692f25bc-47b8-42a9-8805-cb52b55c66dc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93662c0b-41c4-4857-aa0d-82dbdb22221a","keyframes":{"transform":["translate3d(-102.27849%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d30f6c1-01d7-478e-8d6a-41045b7a2feb","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1da4fffe-3f7f-4f17-a56d-c217165f80d9","keyframes":{"transform":["translate3d(-115.84159%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Audi has a strong reputation for quality and performance.

[{"selector":"#anim-728f948c-d468-4836-8a72-130d03eb223a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58a30653-3d03-432b-aa82-67105da7c701","keyframes":{"transform":["translate3d(-102.27849%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27a7bd92-3f14-4bdc-b57d-1efc4070b8e0","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d6dfd41-a688-4131-9330-8016585c7f2f","keyframes":{"transform":["translate3d(-116.17161%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The brand is investing heavily in new technologies, such as autonomous driving and artificial intelligence.

TOYOTA TACKLES TESLA TRAUMA WITH RADICAL EV PRODUCTION OVERHAUL

[{"selector":"#anim-3df54401-37c7-4cc2-97a6-10a3847614b9","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e1c9468-ee22-47ca-a29e-9534dedf4ca7","keyframes":{"transform":["translate3d(-116.88312%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-120ef32f-efc5-4e61-88c8-1836b46566bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fdd56a7a-183c-449d-996b-66b805c0b0e2","keyframes":{"transform":["translate3d(-102.27849%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more